Text can be used to create subtitles if the speaker's voice in a video can't be heard clearly, as well as to show language translations. A cooking video with a long clip of someone stirring cake batter in complete silence will lose viewers a lot quicker than if there were music being played in the background.Īdd Text to Video The use of text in YouTube videos for titles and captions can help keep the viewer informed and engaged. Having music playing throughout your video adds another layer of engagement as well. When done right, these types of videos are every bit as engaging as actual video clips. Additionally, adding effects to your YouTube videos such as Ken Burns (pan and zoom) can help make basic clips like still scenery a little more lively.Īudio & Sound Many YouTuber's create videos with just pictures and then they provide a voice-over to accompany the images. Smooth transitions can help make the switch between clips with different scenery a lot more subtle and easier on the eyes. Transitions help to make video clips play together seamlessly. YouTube does favor longer videos in their algorithm, but they should belong because they are full of great footage, not because you included all thirty-one attempts that it took to stick a good-looking backflip into the pool. The best YouTube video editing software is going to have to have the below features to be considered a good YouTube video editor.Ĭutting & Trimming Cutting out the less exciting parts of a video will make it more enjoyable to watch and keep viewers engaged.
The YouTube algorithm places a heavy emphasis on engagement, which means that keeping your viewers' attention is key to your videos climbing the ranks and getting that golden YouTube award. This is why I say that having good YouTube video editing software is very important. However, YouTube does have an algorithm for ranking videos and the best videos are usually those that are edited well. Beauty is in the eye of the YouTube viewer. Obviously, how "good" a video is is entirely subjective.
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